Marketing And Sales Executive

Sohaib Abubakar
H 207, St 5, T Block DHA Ph 2, Lahore; +92(336) 6056266;
Email Address: [email protected]

BBA Marketing & Media
Key Courses: Service Marketing, Export Marketing, Web Design and Online Journalism, Communication Skills, Consumer Behavior, Business communication, Organizational Behavior & HRM, Computing
TENONNET - Business Development Manager Jun 2020- Present
• Contributed significantly to company’s revenues by creating outsourced service opportunities for 40 new clients weekly
• Ensured efficient and effective job quality checks for the team that reduced the defect rate by more than 20%
• Implemented after-sales service procedures that maintained weekly customer retention to 28% for 4 consecutive weeks
SYSTEMS LTD. - Team Lead, Quality Assurance and Client Management Jun 2019 – Jan 2020
• Directed and guided a team of 8 members to achieve daily target of 120 orders of mortgage financing for Bank of America
• Implemented the process of recording tax liability data for clients from over 52 states of America using the tool Resware
• Daily coordination and client management leading to around 15% increase in client satisfaction and order ratings
LUSSO SIVALI - Co-founder/Managing Director – Luxury Footwear Sep 2018- May 2019
• Launched a subsidiary under OnSole offering luxury traditional handmade shoes & leather products blended with millennial fashion trends generating sales of 150 units across Pakistan over Eid ul Fitr
• Expanded operations internationally by collaborating with a Glasgow-based fashion brand exporting 100 units to UK generating a revenue of £900
• Developed vendor relationships for an efficient supply chain mechanism to ensure product quality and delivery within 2 working days increasing client satisfaction by 15%
ONSOLE FOOTWEAR- Co-Founder/Head of Distribution Nov 2017- April 2019
• Launched handmade shoes for consumer segment SEC B/C selling 480 units recording a monthly revenue of PKR. 150,000
• Designed an extensive omni-channel distribution by building contractual partnerships with intermediaries increasing product availability for customers across Multan
• Instituted credit control procedures that increased the trade receivables turnover by 35%.
TALEEMIST – Social Enterprise
• Founded the first ever student run educational charity organization in Multan in 2015
• Led a team of 70 volunteers to raise donations around Rs. 200K in initial phase for renovation of schools in Shahpur, Multan
• Mobilized volunteers for book donation and teaching drives for around 400 students in the underprivileged areas
Advertising Campaign/Product Launch- Bonus Tri Star
• Designed a 6-month Advertising campaign for Bonus Tri Star, recommending an integrated marketing mix with effective media vehicles that could increase the targeted customer reach by 45%. The project was well appreciated by the line managers
Marketing Campaign- Habib Bank Limited
• Advertising Strategies/Financial Ratio analysis at HBL for two months to achieve maximum standards of financial and operational KPIs.
Service Marketing/ Brand Management at
• Brand positioning of in real estate market through effective social media advertisements. Recommended effective brand elements to improve overall brand health (brand recognition & awareness)
Online Journalism- News Documentary: Historical Bazaars of Lahore
• Produced and directed informative news packages for historic Shah Alam Market.
• Published newsletters, cover pages, websites to cater for media journalism which were presented at journalism society’s annual summit
• Well-versed in Resware, Talent Inc
• Proficient in Microsoft Suite (MS Excel, PowerPoint, Word)
• Excellence in Dreamweaver 8 for Web Design.
• Excellent commination skills (English, Urdu)
• Acquainted with content marketing